Music festivals are in full swing across the country and Coinbase isn’t missing out on the action. By partnering with Budweiser’s Made in America (BMIA) summer concert series, Coinbase is helping Budweiser wrap up the tour for its inaugural, flagship event in Philadelphia as well as its first-ever performance in Los Angeles. Both BMIA venues are using the Coinbase Merchant Android Application to provide concertgoers with a simple point-of-sale experience. Earlier this summer, the Coinbase app was used at the BMIA event at The Complex in Salt Lake City.
Curated by Jay-Z and featuring a blockbuster lineup that includes Kanye West, Kings of Leon, Pharrell Williams, Tiesto and Steve Aoki, Budweiser Made in America will take place in Philadelphia and Los Angeles on Labor Day weekend, August 30-31.
Budweiser first introduced its product more than a century ago, and has grown to become one of the most trusted brands in the world. We are excited to provide Budweiser an innovative way to connect with a more progressive, tech-savvy segment of its customer base. By associating its brand with Coinbase, Budweiser has become the largest brand in the entertainment and events space to do so, following sports teams such as the Sacramento Kings and San Jose Earthquakes. Heavyweights in the music industry like Nas have also emerged as staunch advocates of bitcoin’s potential. As more individuals and businesses from the music, film, sports and general entertainment industries align their brands with bitcoin, they’ll look toward early adopters such as Budweiser as pioneers in the space.